Login / Register
Home / Cover | About Us | Categories | Advertise | Contents | + Submit an Article or News Thursday, January 17, 2019

Marketing and Promoting Design Awards

Marketing and Promoting Design Awards

Work with DesignPRWire to promote your awards program, or at least read or top ten tips on how the get publicity for your design accolade.

Golden tips for your golden awards, follow these strategies to get more submissions, more entries and promote your accolades. Rule No.1 - Make it worth promoting, contact us for consultancy or for example use an awards program such as the Design League (checkout Rule No.2 - Pitch press, make a press release about your awards program, make another about your jury, make another about the call for entries, and of course make one about your results announcement. Rule No.3 - Be social, use the social media to communicate your awards program, connect to your members, consumers or audiences, advertise to your own database first. Rule No.4 - Be viral, for instance ask your participants to ask for votes, or provide them the possibility to share content. Rule No. 5 - Be Active and Proud, let people know, in numbers, the status; share records, breakthroughs and achievements of the program. Rule No. 6 - Advertise. Get a good budget for this, but remember, if your program must be good; go back to Rule No.1 - Make it a great design awards program worth promoting, this will ensure the highest conversion rate (more signups) and the best bang for your buck. You can spend your budget on traditional channels, radio or tv ads, direct mail, trade or niche publications, promoting articles, posts etc depending on the budget and purpose. Send emails to your own database, as well as others' databases if available. Rule No. 7 - Interface matters; the look matters; you should have a good looking website / presentation of your awards program (Remember Rule No.1), this will provide trust, as well as reliability, plus if you got a good UI, you can also speed up sign-up and entry submission processes which is great. Remember to include several key details such as Registration, Jury, How to Enter, Past Winners, Terms, Contacts etc. Rule No. 9 - Be professional, and respectful to entrants, remind them about the conditions of entry and evaluation methodology (and obey them), be transparent about judging procedure and rules, be clear about copyrights or industrial design rights, provide information regarding organizers, patrons or sponsors. Rule No. 10 - Incentive. Create a good incentive for people to share the news about your awards program; either make it a great program or offer good benefits to winners or make it very relevant to your niche so that it is specific to a certain audience. If you do not get the time or if you want to ensure to have the perfect campaign, simply contact us at


This article was added on Monday, 23rd of June, 2014 at 10.01 am by author Frank Scott Tags: design award marketing, design award promotion, awards program, awards marketing. Read our copyright policy here.


Call for Applications to Meta, Strategic and Service Design Competition

International Art Prize

Graphic Design Awards

Architectural Design Awards

Design Awards Websites

Entries are being sought for the Safety Clothing and Personal Protective Equipment Design Award

The Next Designer of the Year

Most Famous Designers

Floating Hub

Enter Generative Design Awards with your Parametric Work

Architectural Design Competitions

Aviation Design Awards

Why Take Part in A Design Award

Call for Entry to Hardware, Power and Hand Tools Design Competition

Architecture Factory





Social Media & RSS

Random Article
» Call for Applications to Meta, Strategic and Service Design Competition
A Design Award & Competition


507.Art Materials Design Award
506.Kitchenware Design Award
505.Baby Products Design
504.Fashion and Travel Accessories Design Award
503.Ring Design Award
502.Lighting Design Award
501.Logo Design Award
500.Residential Design Awards 2018
493.Kanzashi Flower Mizuhiki Jewelry By Asuka Saito
492.Furniture Design Award
491.World Packaging Awards are on
490.Social Value Awards
489.Good Designs Wanted
488.Packaging Design Awards
For Index, click here.
More Advertisements
Design Mega Store
Design PR
Design Competition
Copyrights ©2019 | Privacy Policy | Sitemap | RSS Feed | Register | Login